Getting Your Website Righteous With Google

by asail | Oct 25, 2015 | Business, Search Engine optimization

By Dan H Grijzenhout | Submitted On October 17, 2015

It had been quite a while since I had gone through some of the Google tutorials that I used to watch when I was first getting started with building an online business presence so I decided to go back into these and nose around a bit and I was startled with what I had found.

Despite all my work recently trying to understand SEO, keyword searching, building backlinks, building more website content and doing a myriad of other things all in the name of building organic traffic, I found the traffic had not been growing like I thought it should be doing so I decided to go back to basics and that meant taking another look at Google itself, which brought me back to some of their tutorials.

I quite literally stumbled upon their “Google Console” tool which I hadn’t looked at in close to a year and I found it by going to my browser and initiating the “site: (and then your full site domain name)” command which is a quick method of looking at your own website’s page names and descriptions with a view to improving on your text for them.

I reacquainted myself with the Google Console tool and was totally startled to find just how much I had fallen off the wagon with respect to running a clean website as Google would view it. Google by the way is motivated by its advertisers to present quality websites to its consumers so they are regularly surfing our sites and recording things that they notice which we need to be fixing up to remain high in their search engine rankings. You may have great content, terrific SEO keywords and descriptions in place, lots of quality backlinks etc., but if your site is not “Clean” they just won’t be seeing you.

The Google Console application by the way, is found in the “webmaster directory section of the Google website – you can also find it under the “Google Tools” selection if you are using Chrome as a browser. Before you can start using the tool, you will need to open it for the first time and copy the “SPF – TXT” record link they will give you and then go to where you have registered your domain and paste it into your.txt record line attached to your domain. Then you will need to go back to the tool and verify your ownership of the domain (just a button click to complete this step). Once done, you will probably need to wait about 24 hours or so to give Google a chance to run its queries against your site so it can start recording for you within your console what your site errors are.

So here is what I was startled to find out about that needed to be repaired.

First, I had 14 error 404’s where links were still going to pages that did not exist any longer.

I had several “Duplicate Record” Description/Meta Tag errors where I had copied old pages to create new pages and had not remembered to change the Meta data on the new pages. Google does not like duplicate pages with the same Meta data in place.

There were several web pages where I had become lazy and had not filled out complete descriptions in the Meta data area.

There were a few pages where the Meta tags did not match up with the page titles and descriptions – this again as a result of copying new pages from old ones and forgetting to update the Meta tags or the descriptions or the titles – in any event, they were out of synch.

Google now places a big emphasis on your webpages being friendly to mobile devices in order for your site to be seen as being clean. This was a new requirement from when I had first started building this site so a number of the pages were not “Responsive Design” compliant – 19 pages in fact. This is fixable. The first thing you have to do is ensure that every one of your pages contains a line of code it the meta area of its header information that configures your “Viewport” – and that is how Google describes the error it gives you the message “Viewport Not Configured”. Search Google help for Viewport Meta code and you can get to the instructions for inserting this code along with the code string itself.

Font to small: There were 4 webpages with font set too small to work properly on mobile devices.

Touch Elements to Close: There were several webpages that had buttons installed too closely to be easily and separately usable on a mobile device – they would overlap on that platform so they needed to be spaced further apart.

Flash Usage error: The site still been using some older “Adobe Flash Player” scripts that had to be deleted in about a dozen places. Apparently, Google does not like how the older Flash players work on mobile platforms – there are issues on some of them so they would like you to abandon your older flash players on your webpages in favor of newer technologies.
So bottom line here is that the website is in process of becoming fully “righteous” again with Google and I should get there in the next day or so and would hope to see the search results start to pick up again. All these months I have been regularly working on the site to improve it, I have also been sloppy at times and/or just didn’t realize that I was doing some things wrong and as a result, was hurting the Google rankings.

So a word to the wise, get setup with Google Console and get your site righteous with them to see your viewing numbers go up. And they will know you are working on these tasks and I suspect you will be rewarded accordingly because as you fix items, you can hit buttons within the console to say the item was fixed and you can retest pages for the mobile platform errors so you can see what you need to do page by page to get them compliant as well. Once righteous, you can focus on your SEO again and really start to rack up the viewing numbers and the sales.
Dan has lived a successful entrepreneurial career for over 30 years. He has been a consultant, entrepreneur, systems architect and developer, investor and business owner and is now using this knowledge to create a series of “no charge to the consumer” videos and articles in an attempt to help others pursuing entrepreneurial business endeavors of their own.

You can find more on Dan’s publications via his website at howtoguru.club and you can view his Blog site at howto-guru.com/Home.php/blog/
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Top Six Ways to Increase Web Site Traffic For Free – Traffic Promotion

by asail | Jan 6, 2015 | Search Engine optimization

By Doug Barger

Reducing the costs of advertising is big business. To increase web site traffic for free is the single key component to a successful traffic promotion. Just doing a few extra things right can get free traffic to your web site. This can be immediate web site traffic, ongoing web site traffic and long lasting web site traffic with more web site visitors than ever.

The most creative ways to get more free web site traffic can also be the most rewarding. Here we will discuss using forums, online communities, article marketing, SEO content on the web site using keywords, link building/link trading and a great newsletter that acts as a catalogue for your products pre-selling all of your traffic and turns web site visitors into loyal and satisfied customers.Web site traffic promotion at its finest will always offer this sort of counsel on monetizing your web site visitors into paying customers.

With the wealth of knowledge available online there are plenty of resources available on how to get more web site traffic for free and with the right attitude and focused time, one can generate quite a bit and increase web site traffic for free. These methods are free of charge and can most often be duplicated to double the results of your current traffic promotion.

Everyone knows that it’s not just free traffic, but targeted free web site traffic that is desired in order to realize net profits consistently and monetize all of your web site visitors. One of the most advantageous things you can do is to join a forum that is dedicated to members who discuss the issues related to your niche. There are many social communities online where you can take the time to meet people, build credibility and trust and even build quite a reputation as someone in your field who customers should talk to about purchasing products in your chosen area of business. This can result in a lot of web site traffic for free and even a lot of sales without taking on the appearance of just web site traffic promotion.

Using the industry news of the most relevant and important new events in your niche as well as providing information about all of your products can land you a lot of free traffic. The best way to implement this strategy of traffic promotion into your current business model is to create an interesting newsletter that people can subscribe to. Providing interesting articles like this one will definitely increase your web site traffic and even result in more sales because your customers know you care for them and are receiving valuable information that they can use to benefit.

One way back links are the most valuable if posted on a high traffic and high page rank site. This means like a well respected directory of web sites in your niche. People will see your link there and then visit it based on the recommendation. Something else you can do for increased traffic promotion is find a site that is in your niche without competing and trade a link with them. This will result in more business for both web sites.

Of course, writing articles like this one will help people to find you and generate in more free web site traffic for your web site. Most of the time, the people reading the article did not have to pay for it unless it was an article that was purchased. Well, a little tip for those that don’t know yet, is that after reading the article you can usually go directly to the author’s website just by clicking on the link in the author’s bio box just below the end of the article. This is something that can be done for free. This is especially rewarding to the article reader when they find a free product and service there as well.

Ole King Content still reigns when it comes to search engines. Keeping your web site content fresh and unique will do wonders for you in the search engines. You should try to find keywords that are relevant to your niche and that will assist the people who need to find you the most in doing so. Using this combination of good content and keywords in the title of your website and at the top of it will score well in the search engines as well that means your traffic promotion is a success from search engine optimization and fresh, daily web site visitors.

Here is an unadvertised bonus in this article. Finding a company to host your own affiliate program for either a service and product you have created or even someone else’s that you earn commissions on as well, will mean that you have to put less effort into your traffic promotion as you would otherwise. Even better is being able to manage your own with an affiliate management script.

There are some companies that will do this for free and only charge for sales that are made as profits without any cost by affiliates who join your program. These strategies are all ways to get traffic to your web site for free and will assist you in traffic promotion.

Once you have recruited a solid corp of super affiliates aggressively promoting your offers on a massive scale,

the leverage is just so great that you get more web site traffic and more free web site traffic at that, because

you didn’t have to come out of pocket to pay affiliates in advance, but only a percentage of the profits they brought you.

If you really want to kick your web site traffic promotion into high gear, I recommend you pick up my one year course on How to Increase Website Traffic for Free [http://increasewebsitetrafficpromotion.com]

Increase Website Traffic Promotion [http://increasewebsitetrafficpromotion.com]

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Black Hat, White Hat and Gray Hat SEO

by asail | Jan 1, 2015 | Search Engine optimization

By Morten Hansen

Search Engine Optimizers (SEO) can wear many different “hats”. The color of the single hat is determined by the SEO philosophy and the methods, that is used to optimize websites. We usually speak of:

Black Hat SEO
White Hat SEO
Gray Hat SEO

As an affiliate it is important to understand the difference and the risks between the single SEO Hats.

Black Hat SEO

Black Hat SEO is also known as SEO spamming, and is when someone creates websites that have little or no value, that are intended to trick the search engines into offering irrelevant or low-quality search results.

Black Hat SEO will heavily leverage technology and automation in order to create tons of poor quality sites, and gain inbound links from other websites (link spam). Once the visitor has arrived to the website, the owner of the website will often use some kind of cloaking or redirect to show the visitor a sales page of the products, that is the really goal of the Black Hat SEO technique.

Black Hat SEO are all about getting fast results. The method they use to optimize their websites will often get the website to the top of the search engines very rapidly, but when the search engines catch-on, the website will very often crash or get banned.

I do not condone Black Hat SEO for affiliates, because it is very risky SEO business, and it can especially damaging, when it is used on a website, that you have invested heavily resources in.

White Hat SEO

White Hat SEO focus on building quality content first and SEO second. White Hat SEO may use technology and automation to build their websites too, but they use it to accomplish different goals. They write content for people, not search engines. White Hat SEO tend to rely more on their content and marketing skills to achieve a top ranking, rather than automated programs.

White Hat SEO understand that good search engine rankings takes time and don’t try to rush results. White Hat SEO are able to get more inbound links from other websites, because their content is considered valuable. They go by the philosophy CONTENT IS KING.

When you use White Hat SEO tactics you run absolutely no risk of being banned by the search engines and visitors who come to your website will also be more likely to convert.

Gray Hat SEO

A lot of SEO fall into the Gray Hat category, and there are many shades of gray. Some Gray Hat SEO tend to use more questionable tactics and take greater risks. Gray Hat SEO is all about risk versus reward. Some Gray Hat techniques may be frowned by the search engines, but are not necessarily against their rules, while other techniques may be more risky and should be used only after careful consideration.

What SEO hat should you wear ?

The hat that you decide to wear should be determined by your goals and objectives. I would never recommend anybody to use any black hat SEO strategies, because these strategies are short-lived and will almost always get you banned in the search engines.

Everybody should strive to be a white hat SEO and focus on writing quality content. However it may make sense for you in some instances to use Gray Hat SEO tactics to gain a competitive advantage. But when using Gray Hat SEO tactics it is very important, that you measure the risk and reward of each strategy, and determine for yourself, if some of these Gray Hat SEO strategies makes sense for your websites.

But it is important that you never take too big a risk with your most valuable websites, and here it is much more valuable, that you make a more safe and long term SEO strategy for these websites.

About The Author

Morten Hansen has been working with the internet business for several years. If you want to Get a 100% FREE newsletter with hundreds of Internet home business tips and tricks or want to read about some of the most profitable affiliate products on the internet visit my website www.OnlineMoneyTips4you.com

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Why Is Search Engine Optimization (SEO) Such A Popular Discussion Topic?

by asail | Jan 1, 2015 | Search Engine optimization

By E Brown

Search engine optimization is one of the most discussed and controversial topics on the internet today. Also, it is one of the most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering a web site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the point definition of search engine optimization (SEO) can lead to spirited debates about the meaning and purpose of SEO.

So the question maybe asked, why is SEO such a popular and controversial topic that causes so much debate within the SEO community and the general internet population particularly website owners? In my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity that it currently enjoys.

1. Targeted Website Traffic – If you ask the vast majority of website owners and people within the SEO industry what is the most important factor to a successful website business and/or operation. A large percentage of the people will say website traffic and even more specifically targeted website traffic.

Currently on the internet, the largest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats show that around 75% – 80% of all purchases made by individuals on the internet originally started as a result of a search at a search engine and the vast majority of people who visit websites usually come via way of a search engine. Numbers so dominate cannot be ignored even by the biggest opponents of search engine optimization. Moreover, because SEO is focused on optimizing websites for ranking success related to search engines, it is only natural that people would be interested in the field and practice of search engine optimization (SEO).

2. SEO Controversy – Search engine optimization (SEO) is one of the most controversial topics concerning internet website operations. The proponents of SEO can say that it provides a viable method for websites to be seen in search engines which is important for any website desiring traffic on the internet today.

However, opponents disgusted with SEO can also say that many websites achieve high search engine visibility without the use of SEO work and that SEO professionals only provide guess work high cost services that provide no assurances for search engine ranking success.

This situation, which has some merit concerning the arguments on both sides, generates heated debates between proponents of SEO and SEO opponents on a continuous bases which is fought out on a daily bases on forums, blogs, websites and newsletters across the internet along with exposure in magazines and on TV.

Simply put controversy produces attention and whether you like it or hate it, SEO really does provide a great deal of controversy. Moreover, as long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a popular topic.

3. Money – Search engine optimization is a multi million-dollar business. Search engines generate billions of dollars each year through advertising. Websites earn billions of dollars for their owners each year via using search engines either through paid advertisements or organic (free) listings in search results.

It is no wonder with billions of dollars on the table on a yearly bases that anything that can provide an individual or company a competitive edge in the ultra high pace internet world will be a hot topic for discussion and debate.

Moreover, through a combination of perception and reality that highlights search engine optimization as a key to increasing internet sales, search engine optimization is a very popular topic for decision makers within many companies which provides additional attention to SEO in the business world and beyond.

4. No Standard SEO Rules or Regulations – Search engine optimization (SEO) can be described as a modern version of the wild wild west. Basically almost anything can be said or done because there are no formal set standards for the industry as a whole.

Therefore, in a true sense, no one is really right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what is considered ethical by individuals and everyone has a unique set of ethics. What one person might consider unethical someone else might consider completely honest, well intended assistance. This is why you have labels such as white hat and black hat SEO within the SEO industry.

5. Search Engines – Search engine optimization was created as a by-product resulting from the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format.

As statistics on a yearly bases confirm, the majority of the targeted website traffic on the internet is generated directly or indirectly via search engines and a very high percentage of internet sales are directly linked to visitors coming from search engines looking for products and/or services.

With the dominant role that search engines play on the internet and the fact that the success of search engines depend on the ability to provide accurate and reliable search results to its visitors, successful search engines tend to develop an informal relationship with the SEO industry.

Whereby a certain amount of SEO work on websites tends to help search engines provide what its visitors are looking for which is top-notch search results.

For this reason, sometimes search engines will provide SEO information and SEO recommendations to its visitors directly on the search engines. This helps the SEO industry tremendously by placing the industry in the forefront of the main people that are interested in organic (free) search results which are the search engine users looking for something specific and the website owners who want to be found in the search engine results.

6. SEO Mystery – Almost no SEO professionals will explain what they do regarding SEO work in detail. Some will provide a little SEO information, which is mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books that are sold only explain SEO in a general nature. Search engine optimization (SEO) is truly a mystery to the average website owner and/or people interested in organic search engine rankings.

This mystery produces a high level of interest regarding the SEO industry and helps feed the popularity of search engine optimization (SEO).

Eric Brown

SEO Tips 4 U

[http://www.seotips4u.com]

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How Much to Pay for SEO Services?

by asail | Dec 30, 2014 | Search Engine optimization

By Ant Onaf

The question comes up often. Many people have been burned by SEO Services, but many have also been rewarded by SEO Services. Like any business transaction or purchase you should only spend your money when you feel comfortable. Your comfort zone should pull from various dependencies, such as how well do you know this business, how long have you been doing business with this person or entity, what is your first impression, how do you personally feel about this person or entity ability to provide this service, and how well have you done your homework.

The truth about SEO services is that it is normally not hard work, but that doesn’t mean its easy. It still takes time, dedication, effort, strategy, technique, method, skill, and experience to perform quality SEO services. Anyone can use SEO services because it is within your reach to learn, but not everyone can apply sensible strategy to make SEO work. That is why SEO engineers are needed to accomplish the almost impossible, but the question is how do you know you are making the right choice and not overpaying for SEO services?

I can honestly say for the most part SEO service providers are on the up and up who want nothing more than to do professional business and provide quality SEO services. Identifying every shady SEO service may not be possible, but I have some recommended advice which should help anyone get a fair and quality rate for SEO services.

– Set yourself a “realistic” marketing budget and goal

– Shop around

– Don’t buy until you feel comfortable

– Remember “cheap does not always mean better”

– Ask for references / referrals / portfolio

– Verify references / referrals / portfolio

– Ask for statistical growth and progress reports

Set Yourself a Realistic Marketing Budget and Goal

This simply mean do not kid yourself and think you can pay $200 and overnight you will make thousands. Instead, create a budget depending on your marketing needs, competitive industry, projected outcome, and length of time. If you are looking for your website to rank in the Top 10 search engine result page for a particular keyword or keywords then expect to pay in the thousands, often times tens of thousands, for quality, professional, and reliable SEO services, almost always depending on the competitiveness of the keyword. If you want to rank in the top 10 for the keyword “Google”, this in most cases impossible, but I am sure there are some SEO companies who will accept the challenge, but will charge in the thousands if not millions to attempt this insane marketing goal.

Shop Around

Find the most appealing SEO services and compare those to other competitive SEO services. Don’t settle for “cheap” or “inexpensive”, but settle for “effective” and “strategy”. Anyone can do SEO work, but not everyone can improve results using SEO services. This is because, SEO is about technique and strategy. It’s not about just throwing thousands a links around the web and sitting back waiting for the explosion. Its actually a lot more complicated than that, as it is about having strategy, technique, and competitive edge. You must find SEO services which live by this principle and can offer you the strategic road map you need for success.

Don’t Buy Until You Feel Comfortable

You should always feel comfortable with entrusting your money into an SEO service provider paws. If you have special needs such as you want to sign a contract, you want a specific pay schedule, or you have any questions, make sure you get answers and are comfortable with the projected outcome then move forward. I personally suggest getting a contract which outlines the projected outcome and any other bullet points, then also exploring the consequences or possibilities if the projected outcome is not met.

Remember “Cheap Does Not Always Mean Better”

This is a buyer beware notice. When someone offers $20 SEO services or even $200 SEO services, I would say “buyer beware”. There may be a handful of highly skilled SEO providers who can offer you SEO services at a discount or for extremely low rates, but most of the time these providers either do not know their service worth or know exactly what they are doing, but may have had a lucky streak. You will have to pay top dollar or aggressively, yet still affordable for quality, strategic, and experienced SEO services. SEO engineers is what I like to call them. These are SEO’s who understand the SEO concept, who pioneer SEO methods, and who don’t always follow the trend, but know the trends.

Most of the SEO engineers are not going to be cheap, but well worth every dollar spent. If you take into consideration other marketing and advertising platforms, such as television broadcast advertising, print advertising, large tradeshow/fair booth advertising, etc. internet marketing and search engine optimization cost peanuts compared to these other advertising methods and have a farther audience reach. SEO services can easily cost between $5,000-$25,000, it can even be much more than this, depending on your needs, but this is far more inexpensive and cheaper than other advertising platforms. So, next time you think that SEO service cost too much, think about the other methods of advertising and their rates, along with return on investment (ROI). SEO services come out on top every time when compared against these other advertising platforms.

Ask for References / Referrals / Portfolio

Any SEO service provider should be able to point you to their qualifying work. SEO service providers should be able to present you with affectionate websites which they have performed SEO work on. This can even be the SEO service provider personal website, they should be able to point you to their rankings in the search engine as well as some result driven SEO work within the site or across the web.

Verify References / Referrals / Portfolio

Verifying information is not always easy or accomplishable. You should attempt to reach out and verify what you can. If a shady SEO business was going to scam, then I am sure this is where they would start, with testimonials. I suggest verifying what you can, but don’t get overwhelmed with referrals because it may be the shady SEO business giving self praise. I actually have some good verification tips, but that’s another article all within itself.

Ask for Statistical Growth & Progress Reports

The SEO service campaign should include periodic progress/performance reports so you can track your website progress. Tracking your website progress is important in many ways. First, it tells if the SEO engineer is doing their job. Second, it tells you if the SEO methods, strategy, and technique is working or not. Third, it tells you how well the search engines are reciprocating your SEO efforts. And lastly, it tells you how much progress is being made and at what rate. All of this advanced reporting information and trend tracking can give you an overview of your website potential while giving you the opportunity to design or redesign your landing pages to increase your return on investment (ROI).

Okay, to wrap it up, just be sure you stay out of shabby internet neighborhoods and when making any online transaction, do your homework first. Also, remember “cheap does not equal better”. Think about it, would you rather pay in the thousands to one SEO company for quality SEO work, which will produce results and increase your website overall performance or would you rather pay cheap $200 to many different SEO’s who don’t ever really give you the results you deserve. If an SEO engineer can increase your website sales and exposure by 80% without your site ever reaching the top 10 search results then you still got a good deal. This is the effect of skilled and experienced SEO services. The only difference between your website and the websites in the top 10, is those websites have SEO engineers working for them who understand SEO.

Ant Onaf is the owner & founder of AntOnaf.com (http://www.antonaf.com), a provider of professional and quality SEO services. AntOnaf.com offers affordable SEO services as well as custom SEO packages to fit your marketing needs. Ant Onaf ingenuity, dedication, and passion for internet marketing & technology has made him an monumental icon across the World Wide Web.

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What is SEO ?

by asail | Dec 29, 2014 | Search Engine optimization

SEO or a search engine optimisation is a technique which helps major search engine like Google, Bing and Yahoo to provide you with relevant result according to search query.SEO helps you to promote your business online.You can Establish your world wide identity through SEO.There are many techniques in SEO which helps you to get higher position on search engine.The following are the main two techniques:
On page optimization and Off page optimization

In other word it is the process of making a site and its content highly relevant for both search engines and a searchers.
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google , Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.