SEO or a search engine optimisation is a technique which helps major search engine like Google, Bing and Yahoo to provide you with relevant result according to search query.SEO helps you to promote your business online.You can Establish your world wide identity through SEO.There are many techniques in SEO which helps you to get higher position on search engine.The following are the main two techniques:
On page optimization and Off page optimization
In other word it is the process of making a site and its content highly relevant for both search engines and a searchers.
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google , Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.